If, Company Is A Member Of A Group Of Companies, A Description Of The - 2 3.0 enterprise approach the information required to be contained on this segment of the marketing strategy is as follows; three.1 background statistics the business plan must encompass the subsequent; a. An outline of the applicant b. If the employer is a member of a collection of groups, an outline of the organization and the agency s area within it, together with corporate shape chart ( own family tree ) with relevant shareholdings, showing the location of the enterprise in the group c. The enormous sports of the institution d. An outline in narrative and tabular format, of the beyond history of the ebook of enterprise. Three.2 goal market and advertising and marketing approach a brief description of the company s proposed advertising and marketing approach inclusive of the goal market(s), a description of the proposed sources of business (e.G. Insurance agents, dealers, direct selling, sub sellers and department workplaces) and approximate percentage of business expected from each source. Three.Three underwriting strategy an outline of the nature of the commercial enterprise of coverage to be carried on, the major risks which the organization proposes to cowl, the lessons of business to be underwritten and the principle risk evaluation methods/tactics for use. 3.Four reinsurance strategy a complete rationalization of the proposed reinsurance strategy and the arrangements proposed to be put in location at authorisation. It is able to be suitable for this to be represented graphically, especially for extra complicated programmes, and should include the following: (a) details of the applicant s most retention in line with chance or event after all reinsurance/retrocession ceded, by means of class of business (b) info of the important re-insurers/retrocessionaires, which include call, cope with and usa of incorporation; (c) the description relating the reinsurance returned to the unique commercial enterprise being carried on with the aid of the applicant as defined inside the marketing strategy; (d) wherein a full-size percentage of the programme is to be ceded to a single reinsurance agency or organization, additional statistics need to be given as to why that is considered to be suitable, which includes information of the security 2.