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Introduction rex lodge is a luxurious inn historical past became in the beginning opened as a french storage. For over 80 years, the building was upgraded into an international five-big name hotel in 2008. With its traditional attraction, wide variety of global preferred services and 289 nicely provided rooms. The luxurious new innovation design to preserve the historic integrity of rex resort whilst introducing sophisticated put up modern-day structure. Rex inn is without a doubt venue for global vip’s and entrepreneur. 2. Scenario evaluation 2.1. Govt precis rex lodge is a member of saigontourist conserving company, a nation owner organization. It placed in coronary heart of hochiminh city. The rex is one of some five-celebrity resorts controlled via neighborhood employer in vietnam. In 2011, rex is grade in third in mice and commercial enterprise inn in hochiminh metropolis, as a result of advertising method specializing in mice and commercial enterprise market section from 2006. Target enterprise phase include government entity, fdi and local company and non-profit and education enterprise. Even as vietnam’s government is attracting fdi (overseas direct investment) and assembly, alternate honest can be organized greater regularly in current yr. The specific sales factor of rex is a five-big name resort ancient vietnamese style in hochiminh, that have all nice preference for mice: emblem-name, heart area, easy accessible, nicely centers, suitable carrier and traditional vietnamese fashion. Those factors make a contribution our plan to keep third position of mice & commercial enterprise inn in hochiminh by increasing 10 - 15 sales of mice in 2012. 2.2. Scenario evaluation the rex hotel is member of unit: 1000 usd 2011 15.30 18.31 23.Ninety eight 22.Forty seven 19.Ninety four 100.00 amount 6.411 five.849 7.241 6.846 6.175 32.522 19.71 17.Ninety eight 22.26 21.05 18.99 100.00 , a preference.
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