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Marketing launch manager, mid-length motors (1990 – 1997) challenged to create a path-to-marketplace approach for taurus/ sable, rework product lineup from low profit condominium fleet sales to excessive earnings retail fleet sales and maintain overall extent leadership. Carved strong emblem role in sedan market round "constructed with american satisfaction" campaign. Placed emblem as low cost and technologically advanced to gain management leverage over japanese imports. Managed product launch team comprised of 50 team of workers members and business enterprise personnel. Said to fashionable advertising supervisor.
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Advertising & business making plans director, alternative gas vehicles (2000 – 2002) institutionalized industry's first ever dedicated afv commercial enterprise unit. Evolved business plans for cng, lpg and electric powered vehicles deliberate for production. Identified marketplace capability, advertising and marketing equation, low cost commercial enterprise shape (abs), ability roi, and image price added. Directed sales, advertising, merchandising, product positioning, emblem profilers, and supplier training. Controlled $50 million income and marketing finances. Managed 20 direct reports and 30 indirect reviews. Suggested to executive director of countrywide money owed, fleet, leasing, and remarketing operations.
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Strategic/ business planning – product development/ launch – brand positioning/ management – market research – aggressive intelligence – client insights – workforce improvement/ leadership – commercial enterprise development – income management – non-stop improvement – mission management – analytical trouble solving. Advertising product plans supervisor / fleet logo supervisor (1997 – 2000) directed advertising and marketing and product making plans of all ford and lincoln mercury vehicle strains. Controlled pricing, merchandising, product content, and competitive positioning. Synthesized patron getting to know and shaped conclusions to enhance advertising productivity and universal enterprise performance. Served as fleet logo supervisor for country wide account fleet markets throughout all product lineups. Controlled 15 direct reviews and 20 indirect reviews. Mentioned to executive director of national accounts, fleet, leasing, and remarketing operations.