Finalbusinesstourismactionplan-140822035941-Phpapp02-Thumbnail-4.Jpg?Cb=1408680252 - 2 2. Readings kotler, bowen et makers, advertising and marketing for hospitality and tourism. 1/3 version prentice hall 2003 lovelock christopher, wirtz jochen, services marketing, 6th version. Pearson prentice corridor 2007 aaker, d., Strategic market control, wiley, 2001, 6th version. 3. Assessment task : 50 final examination: 50 one hundred 2.
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Three 4. Classroom sessions s u m m a r y creation the advertising plan module 1 shifting from the service financial system to the enjoy economy : the advertising plan component one defining the commercial enterprise possibility module 2 assessing the enterprise opportunity: environment, marketplace and opposition element designing and positioning the experience module three anchoring targets and business strategies module four module 5 putting forward the aggressive part : designing and positioning workshop on enjoy design part 3 vending the enjoy module 6 accessing the marketplace module 7 activating income and transactions module 8 animating and unique module 9 anchoring loyalty module 10 allocating sources c a l e n d e r module 1 october 12 am 2 october 13 am 3 october 14 am 4 october 15 am 5 october sixteen am/pm 6 october 19 am 7 october 20 am 8 october 21 am nine-10 october 21 october 22/23 am am presentations 3.
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6 module 7: activating sales and transactions a) external advertising b) point of carrier promoting c) internal and external income control d) yield management kbm, chap. 15 et 17 lovelock wirtz chap. 12 module 8: animating and pleasing a) entertaining and animating clients; b) enjoyable and animating personnel; c) entertaining and animating distributors; kbm, chap. 10 lovelock wirtz chap. Eleven module 9-10 : anchoring loyalty and allocating sources a) from consumer to owner : constructing loyalty b) ressources allocation. Kbm, chap. 18 lovelock wirtz chap. 12, 13 presentations very last examination 6.
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1 école des sciences de la gestion département stratégie des affaires université du québec à montréal l. A. Rochelle commercial enterprise college of tourism master/mba in hospitality occasions and vacation spot control software strategic advertising management for tourism and hospitality services: leading the warfare for brand leadership october 12 to october 23, 2009 prof dr. Michel langlois (514) (514) # 1. Path targets a) have the ability to complete a winning advertising plan in the service area b) analyze the provider advertising and marketing terminology c) understand the function of marketing control in the carrier area; d) examine the strategies and be able to become aware of the commercial enterprise possibility, the artwork of designing and products a aggressive enjoy;.