Competitive Communication Audit Template, Rival IQ - As opposed to having to exit to multiple websites, i clearly went into the corporation profile phase and selected one of the businesses, and immediately obtained distinctive content material of their positioning and messaging throughout every social channel presence in addition to their internet site.
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For this example, i’m going to apply the b2b integration marketplace, a marketplace wherein i worked for numerous years previously.? my aggressive panorama installation in rival iq has seven organizations throughout the mixing market.? for my communique audit, i chose to recognition on four i used to recognise well on this space (liaison, e2open, axway and pervasive).
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To pick out which key terms and keywords i’m immediately fighting with my competition for, i want to do a quick search engine optimization key-word evaluation. First, i went into the search engine optimization keyword section of the software. Underneath ‘top key phrases’ for every corporation, i captured that statistics. Then, i skimmed it to perceive which key phrases we’re both ranking for.
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Axway: governing the flow of statistics and business in motion are key positioning statements for axway.? my first reaction with this became i have no concept what both of those simply method or the value it brings me – and neither uses the word “integration”.? remember, your positioning needs to mention what you do fast and effortlessly.? also, i see a whole lot of inconsistency and confusion around the terms cloud, identification management, software, offerings, cozy, and integration.? on the subject of seo, it’s all approximately document transfer and a touch b2b gateway or edi.? truly, this enterprise is trying to make record transfer sound sexier with a waft of facts, however is it running?.
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I additionally need to ensure i’m no longer losing the authority i’ve constructed up up to now, so if i am receiving strong attention and internet traffic with some key phrases, and there is powerful search quantity nevertheless for those phrases, i want to keep relevance in those areas.
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A 20-year tech industry veteran, margaret is known for taking humans, brands and organizations to the following degree via creativity, incredible positioning and messaging, coaching and hard paintings. She is a confirmed entrepreneur and intrapreneur, having led a success programs and groups at numerous startups and fortune 500 corporations, which include amazon, microsoft and hp. She’s a frequent writer and sought-after speaker on topics inclusive of cloud computing, huge information, women in tech, and the convergence of era and enterprise. She is also an energetic mentor for males and females in generation. You may comply with her on twitter @seattledawson.