SWOT Analysis, Ulta Beauty By Sierra Aitken, Issuu - Offer our customers with protection and offer a platform that lets in them to reveal us the way to serve them higher. Our predominant competitor is mpedigree however we've got a aggressive advantage over them on the grounds that they have been unable to seize the neighborhood ghanaian market which we are inside the procedure of doing and their provider caters for most effective tablets whereas our product verifies each consumable three.2 aggressive evaluation the extent of opposition is slight with most effective one competitor mpedigree which tests for the certification of medicine through manufacturing companies. Currently this service works in nigeria, while in kenya, a pilot survey was conducted a few few months ago. But this service is in ghana however it's miles being patronised by using one pharmaceutical enterprise, all although measures are being put in place to expand their territory throughout ghana. Veryfi however, spans across simply drug verification. This service would permit for the verification of medication, food and water. Mayaki inc. Marketing strategy 10.
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11 aggressive elements aspect verify-fi energy weak point competitor (mpedigree) significance to consumer products consumables cowl a selection have no longer capsules essential (capsules, food of merchandise captured the and water) nearby market fee standard sms purchaser consider inconvenient loose essential rate and loose for best while the user on line carrier carrier runs out of call credit exceptional quick concise info simply critical description of of product statistics product could if product is be provided registered or not carrier sms and net we provide sms carrier important services outstanding handiest customer support as well as create consumer safety mayaki inc. Marketing strategy eleven.
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Legal form of the enterprise is partnership. Our objective is to provide software structures that permit the consumer to confirm the products they buy in the marketplace as a result lowering counterfeiting in our marketplace and verifying the starting place of merchandise to ensure the safety of purchasers product and services we are presently constructing veryfi, an sms and internet software that allows customers to verify if a product for consumption is licensed by using the food and tablets board (fdb) and the ghana popular board (gsa). The consumer might ship the call of the product or the fdb range to a brief code for the sms provider or enter it on the web interface. The question end result containing the producer's call, product description in addition to package deal features could be despatched to the user. The market and opposition the market size for this product is about 7500,000 humans and we hope to have a market penetration of approximately five in the first three years. Our go to marketplace approach is to do quite a few radio advertisement and also take the product to the clients with the aid of the usage of public assertion systems to talk about the product in the markets and bus stations. Our fundamental competitor would be mayaki inc. Marketing strategy 4.