Airline Startup Business Plan - Airport business plan 15 determine 2-2: number one planning documentsâinterrelationships even as parent 2-2 depicts the interrelationships a few of the number one planning files, no longer every airport could have all 3 files. If a strategic plan does now not exist, a marketing strategy can drive a grasp plan. If a business plan does no longer exist, a strategic plan can force a grasp plan. In turn, a grasp plan aï¬ects the strategic and business plans. Each time a planning report is being added or up to date, all different planning documents need to additionally be reviewed to ensure alignment the various plans. It is not vital to have a strategic plan or a master plan to have a business plan. But, a imaginative and prescient declaration, swot analysis, and long-term strategic goals (which might be commonly part of the strategic plan) also are vital in developing a marketing strategy. If these elements exist and are contemporary, those elements can be integrated into the marketing strategy. If those elements do not exist, or are outdated, the worksheets supplied in bankruptcy four can be used to help create or update these factors. The survey of fashionable aviation airports carried out for the improvement of this guidebook revealed that the maximum not unusual making plans document is a grasp plan or alp (94), observed by a strategic plan (fifty four), and then through a business plan (25). Whilst the survey consequences indicated that one-quarter of the respondent airports have a marketing strategy, the follow-up interviews discovered that the number could be much smaller, with very few standard aviation airports virtually having an âairport business planâ as deï¬ned within the survey questionnaire. ?¢imaginative and prescient announcement â¢swot analysis â¢internal evaluation â¢outside evaluation â¢strategic dreams (and budget) strategic plan â¢venture, vision, and values statements â¢commercial enterprise dreams, targets, and action plans (within purposeful regions) â¢airport and marketplace â¢enterprise â¢operations â¢advertising â¢aviation merchandise, offerings, and facilities â¢monetary â¢budgets marketing strategy â¢stock â¢existing conditions â¢forecasts â¢call for/ability analysis â¢environmental â¢concepts, options, and cip â¢development (infrastructure) desires (and price range) grasp plan or alp.