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Preparing the elements of an airport marketing strategy 41 four.Nine wrap-up similarly to discussing six of the principal elements of an airport marketing strategy (the seventhâbudgetsâis discussed in bankruptcy 11), this chapter provided worksheets and templates to help broaden numerous elements of an airport business plan. This chapter discussed the ancillary elements of an airport business plan (i.E., Govt summary, creation, and appendix). It additionally defined the swot analysis, conveyed a nice-practices technique for setting up and reï¬ning dreams and goals using the clever and grow fashions, discussed strategies for organizing and prioritizing desires and targets, outlined the content of a written business plan, and provided a template for making ready a written business plan. Once completed, the worksheets furnished on this guidebook can function the muse for the written marketing strategy. 4.10 worksheets â¢ worksheet 4-1: challenge, vision, and values â¢ worksheet 4-2: swot analysis â¢ worksheet four-3: desires â¢ worksheet four-four: clever model â¢ worksheet 4-five: develop version â¢ worksheet 4-6: motion plan â¢ template 4-1: airport business plan.
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Getting ready the factors of an airport marketing strategy 39 figure 4-6: purpose, objective, and action planâinterrelationships worksheet four-6: motion plan this worksheet, furnished on the cease of this bankruptcy and in element four of the virtual ï¬les, is designed to help the making plans team formulate action plans. 4.7 ancillary factors in addition to the important elements of an airport business plan, the following ancillary elements are normally included inside the plan: â¢ govt precisâthis section, which summarizes the airport business plan, can be one of the most crucial sections of the complete plan. Even though this section is normally located at the start of the plan, it's far written remaining. An government precis is a tremendous communications tool that can be used to carry the motives for growing and imposing an airport business plan and the value of getting an airport business plan. An executive precis can also be used as a advertising and marketing, commercial enterprise improvement, and public members of the family device. Aim the airport will be ï¬nancially self- sustaining within 5 years objective lease the 5 vacant airport t- hangars within 6 months motion plan: advertising who: airport administrative staï¬ what: put together ï¬yer, ship e mail